Your Backstage Pass To The UpStage Brand
This resource serves as the definitive authority on our brand identity, providing clear and consistent guidelines for visual and verbal communication across all digital platforms. From color palettes and typography to tone of voice and messaging, this style guide ensures that our brand is represented accurately and effectively, fostering a cohesive and professional digital presence that aligns with our company values and mission.
About UpStage Technologies
Our users need the best tools and a provider that will have their backs. That’s why they choose us.
Our goal is to help clients improve constituent relationships and grow revenue. UpStage simplifies without dumbing down features so you can stay connected to patrons, streamline processes, and improve profitability. More Information
Core Values
What brings us together, guides us forward. Our core values guide everything we do as a company and as people. We strive to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions.
Customer Success, Innovation, Trust, and Equality are the cornerstones of our values. More Information
Our Culture
UpStage provides a hyper-supportive environment where ideas build incrementally using a collaborative approach. Our processes focus on group momentum instead of individual end results to generate something greater than if one single member influenced decisions or opinions.
The Mission
UpStage Technologies is a company dedicated to building cutting edge CRM, ticketing, and website software designed especially for arts and culture organizations.
Designed from the ground up as a fully managed, serverless cloud platform solution, our software is designed to be used by organizations of any budget size. Our mission is nothing less than disrupting the arts and culture sector to change consumer behavior, expand revenue streams, and transform lives for good. More Information
Primary Logo
The UpStage Technologies logo is a contemporary representation of innovation and growth. The central graphic is a stylized combination of the letters “S” and “U,” forming a dynamic, abstract shape reminiscent of a rising stage or upward trajectory. This visual element is rendered in shades of blue, symbolizing trust, stability, and technological advancement. The wordmark “UpStage” is presented in a bold font weight conveying confidence and professionalism. Below, “Technologies” is set in a slightly smaller, complementary font, signifying the company’s technological focus. The overall color palette is clean and contemporary, with the dominant use of black and blue creating a strong visual impact.
Stacked Logo
The stacked logo variant of UpStage Technologies features the company name vertically aligned below the primary logo element. The “UpStage” wordmark is positioned directly beneath the abstract graphic, maintaining the same bold, typeface and color scheme as the horizontal version. The word “Technologies” follows in a slightly smaller font size, completing the vertical arrangement. This version is designed to fit within smaller spaces or specific layout constraints while still maintaining the brand’s visual identity.
Alternate Colors
The landscape and stacked version of the logo are available in both color and monochrome versions for maximum flexibility.
Logomark
The UpStage Technologies logomark is a simplified version of the primary logo, focusing solely on the iconic abstract graphic that represents a rising stage or upward trajectory. This versatile element captures the essence of the brand and can be used independently in various applications where space is limited or a minimalist approach is desired. The logomark is available in both color and monochrome versions for maximum flexibility.
Primary Colors
Our brand identity is defined by a vibrant and dynamic color palette. These core colors should be used consistently across all marketing materials and digital platforms to create a cohesive and recognizable brand experience.
RGB – 180, 42, 215
RGB – 199, 45, 237
RGB – 255, 51, 61
RGB – 7, 2, 0
Shades
Website Colors
Our website color palette is designed to create a clean, modern, and engaging user experience. The palette consists of a neutral base with pops of vibrant accent colors.
Gradients
Typeface
UpStage’s typeface is Neue Haas Unica by Toshi Omagari. The following weights are used:
Neue Haas Unica Light – 300
Neue Haas Unica Regular – 400
Neue Haas Unica Medium – 500
Neue Haas Unica Semi Bold – 600
Neue Haas Unica Bold – 700
Headings
Your Patrons Are Used To Buying Experiences From Amazon, Google, And Apple, So Why Would You Give Them Anything Less?
Your Patrons Are Used To Buying Experiences From Amazon, Google, And Apple, So Why Would You Give Them Anything Less?
Your Patrons Are Used To Buying Experiences From Amazon, Google, And Apple, So Why Would You Give Them Anything Less?
Your Patrons Are Used To Buying Experiences From Amazon, Google, And Apple, So Why Would You Give Them Anything Less?
Text
Your Patrons Are Used To Buying Experiences From Amazon, Google, And Apple, So Why Would You Give Them Anything Less?
Our Software Gives Patrons The Experience They Expect While Offering Powerful Ticketing, Fundraising, And Membership Features That Are Easy To Use For You And Them.
Connect With Patrons. Streamline Processes. Increase Revenue.
Buttons
Accents
Photos
Social Media
Profile Images
Banner Images
UpStage Technologies